Building a dessert brand around the way children play.
A new kids’ dessert concept in Kuwait, Koko Club brings milkshakes, slushies, ice cream, cookies and brownies into a character-led world.
Challenge
Located within Whoopii Land at The Walk Mall, Koko Club needed a distinct presence in an environment full of activity. The challenge was to connect the identity, products and physical space into an experience children could recognize and engage with.
Approach
We developed the positioning, visual identity and kiosk design together, making the brand experience central to the concept from the outset.
An original cast of characters, each with its own personality, connects packaging, merchandise and 3D animation. This gives Koko Club a consistent visual language that can extend across products and future touchpoints.
We carried that thinking into the split kiosk. An open preparation area makes dessert-making part of the experience, while a separate pickup side organizes collection. A small connecting window introduces another opportunity for playful interaction.
Outcome
Currently in development, Koko Club brings together a coordinated brand system and kiosk concept for a dedicated children’s entertainment setting. The work establishes a foundation for launch, with characters, packaging and spatial design built around one recognizable world.
Scope: Research, positioning, visual identity, original characters, packaging, merchandise, 3D animation and kiosk design.
