Building a new brand to match an established vision for the space.
Brand creation for a restaurant at Al Assima Mall, Kuwait City.
Challenge
J&Co’s founder approached us with a completed interior design, but no name or brand identity. We needed to create the brand from the ground up, ensuring it felt integral to the luxurious setting and approachable to the mall’s audience.
Approach
We developed the positioning and name, then translated that foundation into a visual identity that complemented the interior’s character.
We extended the identity across packaging, signage, menus, uniforms and supporting applications. Together, these touchpoints connected the physical space with how guests discover, experience and remember J&Co.
Outcome
We delivered a complete brand system that gave the founder’s interior vision a distinct identity and consistent expression. The client shared highly positive feedback, and the restaurant continues to attract strong footfall, as reported by VERB.
Scope: Brand positioning, naming, visual identity, packaging, signage, menu design, uniforms and supporting brand applications.
