Making the packaging carry the restaurant experience.
Brand identity and applications for a new Asian cloud kitchen.
Challenge
Launching as a cloud kitchen, Ekamai needed to communicate its character without a dining space. The identity and delivery packaging had to introduce the cuisine, establish a recognizable presence and bring the brand into customers’ homes.
Approach
We developed a visual identity that paired references to Asian culinary culture with a contemporary expression, then carried it across the delivery experience.
Packaging became the central brand touchpoint, supported by menus, staff uniforms and other applications. Together, these elements gave Ekamai a consistent look and feel, connecting what customers ordered with how it arrived.
Outcome
We delivered a coordinated identity and application system built around Ekamai’s cloud-kitchen model. The packaging gave the brand a tangible presence at the point where customers experienced its food.
Scope: Visual identity, delivery packaging, menu design, staff uniforms and supporting brand applications.
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